Jan 2nd Domain Sales Analysis: Yes.de Hits $111k and Skewers.co Sees 33,000% ROI
The domain aftermarket kicked off the new year with impressive vigor on January 2nd, headlined by the six-figure sale of Yes.de for $111,506 at Sedo. According to the daily market report published by NameBio, the day’s activity showcased a healthy mix of high-value premium sales and significant volume in lower-tier transactions, signaling robust buyer confidence across multiple segments.
Compared to the previous trading session, the market saw a notable uptick in activity, with the number of reported sales increasing by 19% and the total dollar volume surging by 28%. This positive trend aligns with broader market observations regarding single-day domain sales performance, where early-year momentum often sets the tone for Q1. The data indicates that investors are actively deploying capital into both established extensions and emerging opportunities.
Market Overview: January 2nd Sales Data
| Sales Category | Number of Domains | Total Value (USD) |
|---|---|---|
| Domains Sold at $100+ | 576 | $535,298 |
| Domains Sold Below $100 | 2,406 | $37,293 |
| Total Domains Sold | 2,982 | $572,591 |
The aggregate data reflects a market driven by volume at the lower end but anchored by substantial value at the top. With nearly 3,000 total transactions, the average sale price for domains over $100 stood at approximately $929. While Yes.de was the clear outlier, other notable sales such as Marqus.com ($13,500) and Teebweb.org ($12,223) contributed significantly to the daily total.
The 10 Lengthiest Domain Names Sold
While short, brandable domains often steal the spotlight, long-tail keywords and descriptive domains continue to find buyers. On January 2nd, several domains exceeding 20 characters changed hands, proving that length is not a barrier when the specific keyword match is valuable to an end-user.
| Rank | Domain Name | Characters | Sale Price |
|---|---|---|---|
| 1 | finchblueberrynursery.com | 25 | $3,136 |
| 2 | spraypaintandchardonnay.com | 25 | $1,575 |
| 3 | buffalonationslandmarks.org | 25 | $1,505 |
| 4 | centraldenoticiasbrasil.com | 25 | $1,185 |
| 5 | miraclecarwashanddetail.com | 25 | $808 |
| 6 | allaboutyousalon-spa.com | 24 | $880 |
| 7 | stephencooperlawfirm.com | 24 | $710 |
| 8 | tenerifehorserescue.com | 23 | $4,550 |
| 9 | bbvacompassstadium.com | 22 | $4,501 |
| 10 | thementalhealthhub.org | 22 | $1,475 |
Sales With History: Gains and Declines Explained
Historical resale data provides the most transparent view of market volatility. The January 2nd report highlighted some staggering returns on investment (ROI), particularly with Skewers.co, which appreciated by nearly 34,000% in under four years. Conversely, speculative assets like numeric domains and certain ccTLDs saw sharp corrections.
| No. | Domain Name | Previous Sale | Latest Sale | Change | Market Signal |
|---|---|---|---|---|---|
| 1 | Skewers.co | 2022 – $8 | $2,719 | +33,888% | Massive Brand ROI |
| 2 | Winnz.com | 2025 – $40 | $5,994 | +14,885% | Perfect Flip Timing |
| 3 | xClub.net | 2024 – $25 | $3,000 | +11,900% | Legacy Extension Value |
| 4 | GigSure.com | 2022 – $199 | $2,995 | +1,405% | Brand Development |
| 5 | 6416.com | 2018 – $14,527 | $9,001 | -38% | Numeric Market Softening |
| 6 | BetterDeals.com | 2006 – $10,000 | $3,540 | -65% | Long-Term Depreciation |
| 7 | Blog.to | 2020 – $5,800 | $565 | -90% | ccTLD Speculation Drop |
| 8 | TradersTraining.com | 2020 – $2,488 | $146 | -94% | Niche Demand Decline |
| 9 | MyCaroline.com | 2020 – $2,288 | $134 | -94% | Loss of Buyer Interest |
| 10 | NSV.co | 2022 – $4,980 | $240 | -95% | Liquidity Crunch |
Interpreting the Data: Key Takeaways
The divergence in performance between names like Winnz.com and NSV.co illustrates the importance of acquisition cost. Winnz.com was acquired for a mere $40 just months prior, allowing for an astronomical percentage gain. In contrast, NSV.co was purchased at a retail premium in 2022, and its resale price reflects a market correction for 3-letter .co domains lacking immediate development potential.
Top TLD Performance
The .com extension continued its dominance, but the report highlighted strength in country-code TLDs (ccTLDs) and alternative extensions. Yes.de led the pack, underscoring the enduring value of the German market. Meanwhile, .ai sales such as Cygnet.ai ($9,700) and Mirka.ai ($8,000) show that the artificial intelligence namespace remains a hotbed for high-value transactions.
Numeric Domain Volatility
The sale of 6416.com for $9,001 represents a 38% decrease from its 2018 price of $14,527. This transaction serves as a reminder that numeric domains, while liquid, are subject to cyclical pricing trends. Investors holding 4N .com chips from the 2018 peak may currently be facing consolidation periods where prices have stabilized below previous highs.
The Rise of "Brandable" Flips
The success of GigSure.com (+1405% ROI) and BetterDeals.com (despite a loss, it still commanded $3,540) points to a vibrant market for brandable business names. Buyers at venues like Atom.com are increasingly looking for ready-to-use brands rather than generic dictionary terms, driving up prices for coined and compound words that pass the "radio test."
Atom.com's Growing Influence
Atom.com (formerly Squadhelp) featured prominently in the high-ROI category. Sales like Winnz.com and Skewers.co indicate that this platform has become a primary venue for flipping low-cost acquisitions into four-figure sales. The platform's curation and end-user exposure are evidently providing liquidity for names that might otherwise languish in standard registrar auctions.
Conclusion
The January 2nd market report paints a picture of a dynamic ecosystem where opportunity exists across all lengths and extensions. While Yes.de captured the headline with a six-figure price tag, the real story for many investors lies in the massive ROIs achieved by identifying undervalued assets like Skewers.co. As the year progresses, monitoring the spread between acquisition costs and end-user sales prices will be crucial for navigating the domain aftermarket.
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*Standard Disclosure: This content was drafted with the assistance of Artificial Intelligence tools to ensure comprehensive coverage of the topic, and subsequently reviewed by a human editor prior to publication.*
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